About the brand

ELARI develops and manufactures innovative consumer electronic products and technology services. Since its founding in 2012, the company has grown to an international brand, popular in 20 countries. In 2018, having overtaken the world TOP manufacturers, ELARI became number one in the category of wearable electronics (smartwatches/kids' watch-phones) in Russia and other countries *, as well as the absolute leader in sales onboard Aeroflot.

Our mission is to create smart products and technologies that are understandable even to a child, and make them available to millions in order to improve the quality of life, fill it with new experiences, break free from everyday routine and pay more attention to the loved ones.

Today, ELARI's business is developing in three directions. ELARI SmartGadgets is a line of kids' smartwatches, wireless headphones, and speakers for those, who like high-quality sound and an active lifestyle, mobile routers for traveling with the best rates for foreign internet, mobile charging stations, travel gadgets.

The ELARI SmartHome ecosystem includes the full range of smart home devices and technologies. Smart light bulbs, switches, sockets, cameras, sensors, infrared remote controls, robotic vacuum cleaners, and other devices are manufactured under the ELARI brand in partnership with TUYA, a leading developer of Internet of Things technologies. Yandex's artificial intelligence — voice assistant called Alice — allows you to control your home with your voice via the ELARI SmartBeat.

The launch of the ELARI SmartRetail platform sets a new digital trend in retail. Unique technologies and software will allow to remotely control visual communication at points of sale on smart multimedia price tags and displays, as well as make purchases without the participation of salespersons.

ELARI products are sold in major electronics retailers in Russia, the CIS, Europe, Asia, and the Middle East, on leading e-commerce sites (Amazon) and on international airline flights. ELARI's offices are located in Hong Kong, Moscow, and Riga.

*GFK Russia, Ukraine – spring 2018